marketing management kotler 15th edition
What can you do to perceive your business or work as a source of wealth, and not as a monster devouring all your time and energy? 7 tips from Mike Mikalowitz, the best-selling “Profit First”.
- Assess your business: Calculate the share of top expenditures in income for 12 months.
- Open several accounts for the accumulation of funds, including: for profit, for rewarding yourself; for taxes; for operating expenses.
- Train yourself to set aside 1% of any income to an account for accumulating profits.
- Reduce costs as much as possible by looking for free or cheaper alternatives to services you regularly use. Praise yourself for every amount you save.
- Distribute receipts and pay bills twice a month on the 10th and 25th.
- While improving your financial condition, avoid the temptation to significantly improve your standard of living.
- Move towards the desired indicators gradually and with discipline, do not take sudden steps.
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